The Sherry Council of America has launched a new interactive marketing campaign to heighten consumer awareness to the growing popularity of Sherry wines in the U.S. The Secret Sherry Society is a members-only club that will directly engage consumers, restaurateurs, sommeliers, wine retailers, and many others. By joining the guardians of wine’s best-kept secret, consumers will become part of a “vast wine-drinking conspiracy” and gain access to “Secret Sherry locations” where they can taste the full range of Sherry styles from dry to sweet, stay current on society activities, and communicate with other members around the country.

To become an Ambassador of the Secret Sherry Society, please contact the Sherry Council of America at This e-mail address is being protected from spambots. You need JavaScript enabled to view it or visit www.secretsherrysociety.com.